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Cost Per Employee Engaged: EAP ($30) vs Apps ($71) vs YapWorld ($12)

unit economicscost per userengagement efficiencyROI comparison
Cost Per Employee Engaged: EAP ($30) vs Apps ($71) vs YapWorld ($12)

Your wellness spend per engaged employee tells the real story.

The True Cost

EAP (traditional):

  • Annual cost: $1.50/employee/month = $18/year
  • Engagement: 5.5% = 1 in 18 employees
  • Cost per engaged: $327/year = $27.25/month

Wellness apps (Headspace/Calm):

  • Annual cost: $5/employee/month = $60/year
  • Day 30 retention: 7% = 1 in 15 downloads
  • Cost per engaged: $857/year = $71/month

YapWorld (autonomous):

  • Annual cost: $4–6/employee/month = $48–72/year (including smart ring depreciation)
  • Day 30+ retention: 45–50% = 1 in 2 employees
  • Cost per engaged: $96–144/year = $8–12/month

YapWorld's cost per engaged employee is 2.5–9x lower than alternatives.

Why This Matters for Your CFO

When CFOs see "$5/employee/month," they think it's cheap.

But the true cost per actually-engaged user is 10–15x higher once you factor in utilization rates.

YapWorld's advantage:

  • Same price point ($5–6/employee/month)
  • 9x higher engagement (45–50% vs 5–7%)
  • Dramatically lower cost per engaged user

This is why CFOs approve YapWorld pilots. The unit economics are better.


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Frequently Asked Questions

What should you know about the true cost?
EAP (traditional): - Annual cost: $1. 50/employee/month = $18/year - Engagement: 5. 5% = 1 in 18 employees - Cost per engaged: $327/year = $27.
Why This Matters for Your CFO?
When CFOs see "$5/employee/month," they think it's cheap. But the true cost per actually-engaged user is 10–15x higher once you factor in utilization rates. YapWorld's advantage: - Same price point ($5–6/employee/month) - 9x higher engagement (45–50% vs 5–7%) - Dramatically lower cost per engaged user This is why CFOs approve YapWorld pilots.

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